会展情景英语-旅游大类-会展策划与管理专业-96289-Unit2章节.pptVIP

* * 会展情景英语 Exhibition Planning 展会策划 Learning Objectives Situational Dialogues 3 Industrial Tips 4 Practical Exercises Content 1 Knowledge linking Warm-up Useful Sentences 5 2 6 7 Learning Objectives After completing this unit, you will be able to: ※ get a general understanding of exhibition planning ※conduct exhibition planning independently ※master some useful words, technical terms , phrases, and key sentence patterns ※make situational dialogues concerning this topic 学习目标 展会策划是指充分利用现有信息和资源，判断事物变化发展的趋势，全面构思、设计，选择合理、有效的方案，使之达到预期目标的活动。策划是一个综合性的系统工程，目标是起点，信息是基础，创意是核心。会展策划就是会展企业根据收集和掌握的信息，对会展项目的立项、方案实施、品牌树立和推广、会展相关活动的开展、会展营销及会展管理进行总体部署和具有前瞻性规划的活动。会展策划对会展活动的全过程进行全方位的设计并找出最佳解决方案，以实现企业开展会展活动的目标。 Knowledge linking 知识链接 Warm-up Read the following statements, and provide the correct sequence according to the procedure of planning an exhibition. 热身活动 (A) Get feedback from client about the proposal; and confirm the final exhibition arrangements. (B) Present the involved material list and quotation of exhibition. (C) Confirm the material, and final price. Sign the exhibition cooperation contract, and prepay the down payment. (D) Prepare all the material; help client handle the entering documents. Collect client information; communicate with client; and get the exhibition plan. (F) Make a survey of the exhibition site; settle the exhibition agenda; make exhibition schedule and present to client for confirmation. (1)_______ (2)_______(3)_______(4)_______(5)_______ (6)_______ Situational Dialogues Dialogue 1 情 景 对 话 Mr. Liu, the general manager of an international exhibition convention center, is asking Mr. Zhang, an exhibition expert, for assistance to prepare for a trade fair next year. ? L=Mr. Liu, Z=Mr. Zhang L: Mr. Zhang, an Auto show will be held in July next year. This is the first time for us to organize this type of show. Could you please give me some suggestions? Z: Yes. I think the first and most