新产品开发与管理(英文版)(ppt 53).pptxVIP

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  • 2018-01-22 发布于湖北
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新产品开发与管理(英文版)(ppt 53)

新產品開發與管理 ;Why Is NPDM an Important Field of Study? ;What Is a New Product? (From Developer’s View);Growth Paths Venturing;The Conflicting Masters of New Products Management;New Product Process;Phase 1: Opportunity Identification/Selection; 創新機會之確認 Druker (1985);Phase 2: Concept Generation (I);New Product Concepts and the New Product;Some Patterns in Concept Generation;Forms of Human Creativity;Activities to encourage creativity;Special Rewards;Innovative Climate;Environment effect;Phase 2: Concept Generation (II) Problem-Based Ideation;Problem Analysis ex.the Telephone;The

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