新产品开发与管理(英文版）(ppt 53).pptxVIP

新產品開發與管理;Why Is NPDM an Important Field of Study? ;What Is a New Product?(From Developer’s View);Growth Paths Venturing;The Conflicting Masters of New Products Management;New Product Process;Phase 1: Opportunity Identification/Selection; 創新機會之確認 Druker (1985);Phase 2: Concept Generation (I);New Product Concepts and the New Product;Some Patterns in Concept Generation;Forms of Human Creativity;Activities to encourage creativity;Special Rewards;Innovative Climate;Environment effect;Phase 2: Concept Generation (II) Problem-Based Ideation;Problem Analysis ex.the Telephone;The