电子商务英语期末复习要点.docVIP

《电子商务英语》期末复习要点： 第五页：注释1，2，3，4，5，6 第27页：注释1，2，3，4，5，6，9，10，11，12 第31页的练习4 第46页的注释2，3，5，8，11，14 第51页的练习4 第63页的注释3，5，10，12，16，19 第77页的注释1至12 第109页的注释2，4，6，9，10 第124页的注释6，7 第140页的注释1，2，15，17 第161页的练习4 上述英语电子商务术语应知道缩写词的英语全称书写和汉语翻译 重要阅读课文：Unit 8 课文A及其124页的练习1，Unit 9课文A及其141页的练习1 Passage 1 Searching by keyword is the most common method of using a search engine, but the prob-lem with keywords are the relatively imprecise results and the return of a lot of irrelevant infor-mation. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. I)irectories like Yahoo try to circumvent the problem, but the manual process of classifying material on the web takes up too much time, resulting in very few search results, as not everything on the web can be classified. Therefore new paradigms of searching are needed as well as new software that is able to categorize web sites automatically. The majority of search engines come from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. The Internet has become a success throughout the world, but the American search engines operate with a US-centric com-pany structure and tend to concentrate upon the English language. Although many search en-gines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it. National search engines in Russia or France, for example, have to deal with far smaller sets of information and specialize in the cultural and linguistic en