元培科大学经营管研究所助教授.pdfVIP

Operating strategic Analysis of Life Insurance Company in Taiwan 蔡慧瑩 Hui-Yin Tsai1 黃寶慧 Bao-Huey Huang 元培科大學經營管理研究所助理教授 元培科技大學財金系助理教授 Eemail: remipipi@mail.ypu.edu.tw 王安秀 An Siou Wang 元培科技大學經營管理研究所學生 摘要 :本研究應用二階段資料包絡法，探討 2005-2006 年台灣 11 家壽險業之經營 效率。根據保險業的經營活動，將壽險業經營活動分為二階段，其第一階段為營 運效率，第二階段為獲利效率。另外，依各階段之效率值，參考 BCG矩陣將各 壽險公司分類。本研究之目的是衡量壽險公司在各階段之效率，其研究結果可提 供國內主管機關與社會大眾清楚壽險經營概況， 以作相關單位和投資者之參考， 並提供給決策者作為管理上之建議。 關鍵詞：資料包絡法、壽險業、營運效率、獲利效率、經營效率 Abstract: In this research will use the two-stage data envelopment analysis (DEA) and divide life insurance activities into two stages according to the production characteristics of 11 life insurance companies in Taiwan. The first stage is the operational efficiency and the second stage is the profitability efficiency. Analysis of the input and output data during the 2005-2006 periods was made for 11 life insurance companies in Taiwan. The aim of this analysis was to investigate the relative efficiency of each life insurance company at various stages of production activities. It is hoped this study can provide useful information for managers of non-insurance companies in the future. Keywords: two-stage DEA, Life Insurance Companies, Operational, Profitability 聯絡作者: 蔡慧瑩 (remipipi@mail.ypu.edu.tw) 1. Introduction This study is to examine the performance of Taiwans life insurance company industry assessment. The Taiwan government approved the establishment of 7 private life insurance companies and 2 publicly owned life insurance companies in 1962, in an effort to provide protections for the economic livelihood of individuals and families. But because of poor projections for the performances of t