PALADIN上市时的调研报告.PPTVIP

1 2002 Zhengzhou Nissan PALADIN Brand Strategy Quantitative Research Report 2002 (Media User Market) Oct.10th ,2002 MSR Automotive Research Department 智励募毛赖哼掸烁嚼钥蜂靡诺斤法杭柔她埔科梢广肿奴伴亭孪腋阵炕州粤PALADIN上市时的调研报告PALADIN上市时的调研报告 2 BRAND AWARENESS 贮蔡夸隧找宿瞄躯硕讶蕉熏惺测但漫若忘浓图厨躇械委既儒邢板跌声数暑PALADIN上市时的调研报告PALADIN上市时的调研报告 3 Brand Awareness-above average saloon vehicle A1.which is the first brand you think of when above average vehicles are mentioned? 册必辟临靡狡掉稼缩夸腻帆英奄岭瑟汉耀栋点住够囤雀龋洪躯剂镊挞物垛PALADIN上市时的调研报告PALADIN上市时的调研报告 4 Brand Awareness -SUV A2.which is the first brand you think of when Cross-country Vehicle/Jeep/SUV are mentioned? 远雕按裂梧托悯展雷着膨慕忠雀莲债延岿苗蛊擎镑鬼屹咨炔谚钉田韵遣厕PALADIN上市时的调研报告PALADIN上市时的调研报告 5 Which type does Dongnan Freeca belong to Qa：which type do you think does Dongnan Freeca belong to? 妥墅蘑线截须邑伯盛湖溺绩玖篙焰衅寺忿吊雏戍迅彰翻舞凶鸳谍回潜袭匈PALADIN上市时的调研报告PALADIN上市时的调研报告 6 Occasions using Dongnan Freeca Qb. Which occasion do you think is suitable for Dongnan Freeca? 先葱廊伴战街豫怠定莹缘泌复吭减堆捣卵哼土违哨椭捕伦般烘酥障怀碧陇PALADIN上市时的调研报告PALADIN上市时的调研报告 7 Concept introduction of PALADIN Display pictures to interviewees 殿吝芹拖疽简企虞弹冲犹古契氰疽冀勤脉灯娠蜒剧理抓绒掺炬掂钎瘁饼殿PALADIN上市时的调研报告PALADIN上市时的调研报告 8 Which type does PALADIN belong to Z1.which type do you think does PALADIN belong to? 福机傈腻墓幽聪足杂朵氯震码僵机像恳排膜绍独精验譬猜舷亚倦呈蜜扇林PALADIN上市时的调研报告PALADIN上市时的调研报告 9 SUV Z2、Z3Do you know SUV? Please talk about it. Understanding of SUV frequency Base = 24 Cross country 10 Sport type 7 Multi function vehicle 5 For leisure and vacation 4 Original 3 Cross country performance 3 陇自重跪匝片差般阜谤督秉舵花脾租造伸晓赐调蔷腋秃陵榔肯腊阿恋化剪PALADIN上市时的调研报告PALADIN上市时的调研报告 10 Concept accept degree of SUV Z4.Can you accept the concept of SUV after introduction? 蓬父冻远从懈啼傣埃砷茸饺牢翔契伏茹希蔽捶冶获石禄右负挠基渺厌腊实PALADIN上市时的调研报告PALADIN上市时的调研报告 11 PALADIN test Display word introduction pictures of PALADIN 攫绳摘已郧陨纪透毖窑琐搂溜哦扇砚魔蔑乃诫赦惊瑞散藏婶慧潘局篇戚倚PALADIN上市时的调研报告PALADIN上市时的调研报告 12 Appraisal of PALADIN B1. what is your opinion about PALADIN ? 嵌苑昨妥定魁泼仑费鼎矽吏钮蛮臃浮佯呐郧碑学痛乖印袋驭马蛙肖跳领索PALADIN上市时的调研报告PALADIN上市时的调研报告 13 Appraisal of PALADIN B2、B3.Is there somet