毕业论文 团购网站现状分析与发展.docVIP

团购网站现状分析与发展 摘 要 当前电子商务行业日趋成熟，综合类电商网站之间、各细分行业垂直类电商网站之间，乃至团购网站之间，均存在激烈的竞争。从网络团购在我国兴起，至今也就2年左右的时间，但是其数量增加的速度堪称少有，现如今，网络团购鼻祖Groupon在我国遭遇滑铁卢，我国团购网站是有着什么样的现状和自有的特色，在经过这半年的“洗牌”，团购网站又将会呈怎样的趋势继续下去。本文将在第一章先简要介绍网络团购和团购网站，重点介绍团购网站，团购网站的定义和团购网站的盈利模式将在这里有简要的介绍；第二章将会结合各大研究团购网站中的数据，介绍我国团购用户规模、团购网站的数量和我国的一些知名团购网站，并在这里简要分析团购网站的现状；第三章将根据前面的现状，简要说明我团购网站内外部优势，存在这些优势之后，我国团购网站依旧出现了运营、人才缺乏、忠诚度低、诚信和投诉得不到解决等问题，针对这些问题，找出应对的策略。第四章将根据前面的团购网站的现状、优势、产生的问题和应对策略总结对比，浅析团购网站将会吸引势力集团入驻，走微创新、垂直、区域和移动路线的趋势。 关键词： 网络团购； 团购网站； 现状； 趋势  Abstract Nowadays, the e-commerce industry tends to be mature, so there are fierce competitions in comprehensive e-commerce websites, each branch-vertical class e-commerce websites and even group-buying websites. The rapid development of Internet and continuous expansion of netizens provide a potential consumer groups for the development of the group buying on the Internet. In terms of current group buying, its major body mainly comes from young groups aged from 25 years old to 35 years old, and a majority of netizens live in the developed cities, such as Beijing, Shanghai and Guangzhou. Buy in our country rise from the network, So far, the appearance of group buying just has about 2 years in china, but its increasing speed is rare, compared with other industries. Now the originator of online group buying, Groupon, took a plunge in our country, then what situations and characteristics the group-buying websites will have in our country ? What trends the group-buying websites will present to continue in our country after six months of the shuffle. Based on the data from major group-buying websites, this article analyses the present situations and future trends of group-buying websites. Key words: Business To Team; Group-buying Website; Present Situation; Trend  目 录 前言 5 1 团购网站的概述 6 1.1 网络团购的概况 6 1.2 团购网站的定义 7 1.3 团购网站的盈利模式 7 2 我国团购网站的现状 10 2.1 用户规模不断增长 10 2.2 我国团购的网站的数量 10 2.3 我国团购网站的现状 11 2.4 我国的典型知名团购网站 16 3 我国团购网站发展的优势、问题和对策 18 3.1 我国发展网络团购的外部优势 18 3