海南热带蔬菜绿色营销管理.docVIP

绥化学院本科毕业论文 海南热带蔬菜绿色营销管理 姓 名 学 号 专 业 市场营销 指导老师 绥化学院 摘 要 海南岛是我国惟一的热带省份，一年四季都能进行农业生产，热带高效农业是这一气候背景下发展起来的优势产业。海南最大的优势和真正的王牌是生态环境，它的价值是巨大和难以估量的。从某种意义上说，农产品是一种与自然环境关系密切、依赖于自然环境的生物产品，具有实施绿色营销的现实必然性。海南自然环境保持良好、工业污染较少，具有开发绿色热带农产品的自然和现实条件。本文：绿色热带农产品营销与传统营销不同，具有的特点21世纪是绿色食品产业迅速发展的时代，海南热带农产品的可持续发展必须顺应这一潮流，抓住机遇，实施绿色营销。唯有如此，方能有效拓展海南热带农产品的市场营销空间，搞活流通，提高海南热带农业的整体经济效益。 Abstract Hainan island known as the natural big greenhouse reputation， is Chinas only tropical province， for all seasons agricultural production， tropical efficient agriculture is this climate background developed under competitive industries. Hainans biggest advantage and true ace is ecological environment， the value of it is great and inestimable. In a sense， and agricultural products is a close relationship with the natural environment and dependent upon the natural environment of biological products， have realistic certainty to carry out green marketing. Hainan natural environment to maintain good， and industrial pollution less， have the natural tropical agricultural product develop green and realistic conditions. This article through to hainan tropical farm goods market situation， and future development， green marketing theory and other issues of research， points out: green tropical agricultural product marketing and traditional marketing different， with the characteristics of green marketing. The 21st century is the rapid development of green food industry， hainan tropical agricultural era of sustainable development， we must follow the trend and grasp the opportunities， to carry out green marketing. Only so， can effectively develop hainan tropical agricultural product marketing space， invigorating circulation， improve hainan tropical agricultural overall economic benefits. Key words：Tropical agricultural product ；green marketing；Strategy research目 录