【毕业论文】零售商业的发展思路和经营.docVIP

毕业设计（论文） 题目：绿水湾社区零售商业的发展思路和经营 策略  绿水湾社区零售商业的发展思路和经营策略 摘要 社区商业是一种以社区范围内的居民为服务对象,以便民、利民,满足和促进居民综合消费为目标的属地型商业,是城市商业的基础,是满足居民综合消费的重要载体。本文在分析绿水湾社区零售业的现状与存在问题的基础上,从全局角度出发,理论联系实际,对绿水湾社区零售商业存在的缺乏规划、业态层次低、服务功能不健全等问题提出具体的解决方案，从战略层次上探讨城市新居民区零售业的全局性!关键性的发展模式,对我国城市新居民区零售企业的发展具有重要的借鉴和参考价值。 关键词：社区；社区商业；社区零售商业  DEVELOPMENT AND MANAGEMENT STRATEGY OF LVSHUIWAN COMMUNITY RETAIL BUSINESS Abstract Community commerce is a kind of commerce for the residents in the community scope as the service object,which will benefit,satisfy and promote residents comprehensive consumption for the target.Community commerce is the basis of city commerce and the important carrier to meet integrated consumption of consumers. Based on the current situations of retail trade in new urban residential area of lvshuiwan community ,this dissertation firstly analyses the potential problems of the retail trade.The concrete solution is aimed at the real problems encountered in the development of the community commerce in lvshuiwan,such as disordered development,disaccord between the commercial set and residents’ demand,imperfect service function.Therefore,from the perspective of strategy,the research on the development mode of retail trade in new urban residential area plays a significant role in the overall development of retail trade in new urban residential area of China. Key words : community; community commerce; community retail business  目 录 1 概念界定与理论介绍………………………..……………..…..……..……..1 2 绿水湾社区商业发展现状…………………..……………..…..……..……..3 2.1揭阳社区商业发展状况… ……………..… …………..…..……..……..3 2.2绿水湾社区商业发展现状……………..……………..… ..…… ..…..…3 2.2.1 零售商业网点总量不够，总体总营业面积不够…..….….… …4 2.2.2 绿水湾社区零售网点业态结构不尽合理，服务领域过于单一…2.2.3 给居民带来便利的同时也带来了污染的隐患……………… …4 3 城市社区商业发展存在的问题…………………..…… ………..…..…….6 3.1社区商业服务网点总量不足、分布不均… …………..…..……..……..6 3.2商业业态配置不尽合理…..…..……..… …..… …….. …..…..… …..…6 3.3建筑载体与业态发展相矛盾…………..…..…… ..……. .…… ..…….. 7 4 社区商业问题产生的原因分析……..……....…..…… ..… ……..…… …..8 4.1 对社区商业的公共属性认识不统一………..…..……..………...