chapter_11 Pricing with Market Power 平狄克微观英文版课件.ppt

Chapter 1 Chapter 11 Pricing with Market Power Topics to be Discussed Capturing Consumer Surplus Price Discrimination Intertemporal Price Discrimination and Peak-Load Pricing Topics to be Discussed The Two-Part Tariff Bundling Advertising Introduction Pricing without market power (perfect competition) is determined by market supply and demand. The individual producer must be able to forecast the market and then concentrate on managing production (cost) to maximize profits. Introduction Pricing with market power (imperfect competition) requires the individual producer to know much more about th