实用英语写作 教师课件 Chapter 3.pptVIP

Chapter 3 Social and Cultural Environments Learning Objectives Key Points: Culture and types of culture Hofsted’s cultural typology Diffusion theory The adoption process Difficulty Points Marketing implications of social and cultural environments The influence of cultures on global marketing See also this spectrum of high to low context cultures from Copeland L. Griggs (1986) [not specific enough to verify] Spectrum: Lower German-Swiss German Scandinavian American English Canadian French Canadian French Italian Spanish Mexican Greek Arab Chinese Japanese Higher Hofestede