中医药院校大学生数字阅读习惯与行为调查分析-中国中医药图书情报.PDFVIP

• 36 • Chinese Journal of Library and Information Science for Traditional Chinese Medicine Apr. 2015 Vol. 39 No. 2 中医药院校大学生数字阅读习惯与行为调查分析 刘菊红 广州中医药大学图书馆，广东 广州 510405 摘要：目的 调查中医药院校大学生数字阅读习惯与阅读行为特征，为中医药院校图书馆改进数字 阅读服务提出对策。方法 利用纸质问卷调查方法，从数字阅读频率、阅读目的、阅读内容、阅读时长、 阅读地点、阅读设备、影响阅读设备选择的因素、阅读效果、阅读障碍、对图书馆服务的需求等角度， 对广州中医药大学在校生的数字阅读习惯和行为进行调查。结果 中医药院校大学生的数字阅读接触率 高达 99%，手机和笔记本电脑是中医药院校大学生最经常使用的数字阅读设备，阅读目的、阅读内容、 阅读场景是阅读方式选择的影响因素。结论 数字阅读已经成为中医药院校大学生的主要阅读方式，中 医药院校图书馆应该加强电子阅读服务。 关键词：中医药院校大学生；数字阅读；阅读习惯；阅读行为；调查；对策研究 doi: 10.3969/j.issn.2095-5707.2015.02.010 Investigation and Analysis of Digital Reading Habits and Behaviors of Students in Traditional Chinese Medicine Colleges and Universities LIU Ju-hong (Library of Guangzhou University of Chinese Medicine, Guangzhou Guangdong 510405, China) Abstract: Objective To investigate digital reading habits and reading behavior features of students in TCM colleges and universities; To propose several suggestions for improving digital reading services of TCM libraries. Methods Paper questionnaire was used to survey digital reading habits and behaviors of students in TCM colleges and universities from the aspects of digital reading frequency, reading purposes, reading contents, reading duration, reading places, device selection affecting reading, reading effects, reading difficulties and the demand for library services. Results This study found that 99% of students in TCM colleges and universities have taken digital reading. Mobile phones and notebook computers are the most often used devices. Reading purposes, reading contents, reading places are influence factors of choice of reading way. Conclusion Digital reading has become a frequently used way of reading. TCM libraries should provide services to promote digital reading servic