绿城温州鹿城广场规划设计方案.pdf

WENZHOU LUNCHENG PLAZA MASTER PLAN REFINEMENT SHOPPING CENTER AND CONCEPT DESIGN 温州鹿城广场购物中心 总体规划深化及概念设计 中国绿城房地产集团 ChinaGreentown Real Estate Group 目 录 TABLE OF CONTENTS 第 一 章 设 计 说 明 Chapter One Design Brief page 4 - 8 第 二 章 分 析 Chapter Two Analysis page 9 - 13 第三章 设计方案 Chapter Three Design Concept page 14 - 48 第四章 案例分析 Chapter Four Reference Images 59 Chapter one DESIGN BRIEF 第 一 章 设 计 说 明 行至水穷处 坐看云起时 -- 所谓静中之动， 弥见其静也 1.1. Project Description 1.5 Architectural Design Concept Idea of Continuous Experience The retail component of the Whenzhou Lucheng Plaza master Plan is designed to optimize the project as a regional shopping destination. To achieve this, our proposal sequence of distinctive volumes gathers the many disparate scales and access points of the site into a cohesive and schemed retail nook exciting retail experience. We have carefully balanced the design of the project visual continuity throughout principal public concourse to be flexible in leasing, distinctive in its formal identity, and dynamic in its ability to engage the city.