2005路虎发现3市场概要.ppt

? Land Rover 2003. Presenter / File name ? Land Rover 2003. Presenter / File name 發現 3 市場概要 April 2005 優異的產品本質 目標客戶分析 目標客戶分析 目標客戶分析 * * 來自媒體的支持與肯定 “The Discovery wins – by a substantial margin. It’s the most complete 4x4 here – the only car that doesn’t feel like a compromise and a contradiction. Land Rover strides back to the top of the class for the first time in years.” (Comparison of Discovery 3, Volvo XC90, BMW X5 and VW Touareg.), Car, November “Discovery: Anything it can’t do?”, Autocar, September 2004 “This is perhaps the best product ever to wear the Land Rover badge.” , September 2004 “It’s hard to imagine another SUV that can match its near-luxury with its go-anywhere capability.” Car, October 2004 “Even with the seat set comfortably for his long legs there’s room for an adult to stretch out behind. There’s a third row of superbly packaged adult-sized seats that fold completely flat to the boot floor.” Car, October, 2004 “The Discovery 3 looks to have all bases covered. Assuming it’s infallible off-road, which is a pretty safe bet, the core market will respond favourably; farmers who don’t mind admitting to the world how rich they are will snap them up.”, , April 2004 “There’s also a lot of room, with seven-passenger seating available. And unlike many of the current crop of three-row SUVs, those dispatched to the back won’t be cursing at you for their misery. There’s a real back row here, and even some room left over for luggage.” , September 2004 “There’s no longer the need to choose between on and off-road ability.” Autocar, August 2004. “The Discovery wins – by a substantial margin. It’s the most complete 4x4 here – the only car that doesn’t feel like a compromise and a contradiction. Land Rover strides back to the top of the class for the first time in years.” (Comparison of Discovery 3, Volvo XC90, BMW X5 and VW Touareg.), Car, November 2004 “Discovery: Anything it can’t do?”, Autocar, September 2004 “This is perhap