手机消费者行为研究【毕业设计（论文）】-好精选.docVIP

手机消费者行为研究【毕业设计（论文）】-好 摘 要 随着中国手机市场的飞速发展国内外手机制造商之间的竞争日趋加剧对于这些手机制造商而言目前面临的一个重要问题就是如何及时满足消费者需求以提高市场占有率如何树立良好的品牌形象以获取可持续性竞争优势而同时我国高等教育也正快速发展2009年在校大学生人数是我国相同年龄段人口数的15人数有2700万左右而高校的扩招还在继续到2010年中国大学生人数将稳步达到3000万大学生这一特殊消费群体无论是从数量上还是购买力上正受到越来越多的厂商的关注大学生已经成为手机消费市场上一个不可忽视的重要群体了解大学生的手机消费行为对于占领大学生手机市场份额有重要的意义同时大学生群体在一定程度上代表未来手机消费的主流趋势把握住大学生的消费行为偏好也就在一定程度上把握了未来手机的消费趋势对于各相关企业的战略制定也有一定的指导意义 本文以消费者行为学理论为基础以市场调研为方法对大学生的手机消费行为进行分析以点窥面剖析目前大学生手机消费行为的特点给手机相关企业一个参考为各企业在营销方案的制定上提供一个依据提高市场营销活动的效果 关键词 Abstract With the rapid development of cell phone markets in China the competition among cell phone producers home and abroad becomes intensified day by day To these cell phone producers one important problem they are faced with presently is how to satisfy the demands of consumers as to increase the market share and how to foster a good brand image as to obtain sustainable competitive advantage At the same time higher education in our country is developing rapidly as well In 2009 the number of college students on campus is 15 of total number of their peers in our country that is aboutAnd the college expansion continues Up to 2010 the number of college students will be steadily added toWhether from the number or from the purchasing power college students---this special consumer group are gaining concern from more and more producers College students have become an important group that should not be neglected in the cell phone consumer market therefore understanding college students cell phone consuming behaviors is significant for dominating the college students cell phone market share Meantime the group of college students represents the main trend of future cell phones to certain extent Seizing college students preference of consuming behaviors will also grasp the consuming trend of future cell phones to certain degree which has certain directive significance for the strategic formulation of each relative enterprises This paper is based on Con