CIC网论观察2006-2010精选6：进驻虚拟游戏的互动世界.pptxVIP

Topic5: Interaction in virtual gaming word between brands and netizens IWOM WATCH COMPILATIONS © 2010 CIC 2006-2010 ABOUT IWOM WATCH 什么是网络口碑网论观察: CIC网络口碑网论观察，包括对互联网热点话题、社区文化、最新营销案例三部分内容观察，经由CIC分析师的深度解读，让您于第一时间掌握消费者洞察和数字营销资讯。 作为专业的社会化媒体及网络口碑分析咨询公司， CIC热衷关注网络上的热点事件，并且自2006 年起每月发布网络口碑网论观察月报。不仅是对中国“营销2.0和公关2.0”信息的及时更新，能为品牌，代理制定网络口碑营销战略计划时提供参考。网络口碑网论观察也是CIC为多数客户提供的长期服务之一。 本册网络口碑网论观察合集，精选了自2006年至2010年间有关营销案例部分的7个类别共34篇文章，其中21篇经过整理提供了中英文版本并印刷成册(全部文章请参阅随书附赠的光盘)，为您展示过去4年中网络口碑网论观察的精彩内容。 What is IWOM watch: A monthly trend guide making sense of hottest buzz, unique online culture as well as dissecting case studies of online marketing campaigns seen in the past month. As a professional social media Internet Word of Mouth (IWOM) consultancy, we always pay close attention to the latest hot issues online and issue IWOM watch reports every month since 2006. It serves as a timely update of Marketing 2.0 and PR 2.0 in China and can be used as a reference for IWOM strategy planning. It is part of CICs retainer service package for many of our clients. For this IWOM watch compilations, we collected 34 articles and combine into 7 categories, 21 articles in bilingual are printed out for this book (you can get all articles in CD contained in book), which offer various highlights of our IWOM watch content covering 4 years at a time. 本网络口碑网论观察中的多数图片与相关引用均来自互联网公开信息，凡带CIC字样的图片均为CIC公司所有。任何对本网络口碑网论观察中任何内容的不当使用都将被视为对CIC知识产权的侵犯，CIC有权诉诸于法律。 目录 进驻虚拟游戏的互动世界 P6 万人情迷开心餐厅 P10 “悦活”果汁，不仅仅在开心花园受到关注 P14 肯德基联合热门网络社区，一起“吸乐无穷” P17 虚拟紫禁城上线 P18 上海大众将品牌体验延伸至虚拟游戏世界 CONTENTS Interaction in virtual gaming word between brands and netizens P5 Netizens fascinated with Kaixin Restaurant P9 Lohas juice successfully promotes its brand on the game ‘Kaixin Garden’ P13 KFC launched their “Drink Joyfully” campaign on major Chinese SNS P17 The Forbidden City virtual game P18 Shanghai VW extends POLO experience into virtual gaming world 5 万人情迷开心餐厅 Summary It is reported that Kaixin Resta