China’s Group buying(Groupon Clone) market Analysis(Brief)中国团购市场分析.pdfVIP

Our Stylish Group Buying Life! WWW.LETYO.COM 2010/07/27 AHN SEUNGHAE, Tuangou Evangelist  Origin: – China’s Group buying, Tuángòu (pronounced twangowoo), is a kind of team buying or group buying (also known as store mobbing). Tuangou market originated by , the second but the most successful G clone in China.  Concept: – Selling very limited number of service voucher or product within a limited time with extremely discounted price  Key Features of China’s Group buying – Number of selling items: Normally one, and often sells several items – Reselling same Items: Sometimes, one site sells same item several times, and also several sites sell one item at different time period. – Selling Time period: Normally one day, and often sells several days to weeks – Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.  Types of China’s Group buying: – Service type: Service oriented traditional Group buying, dealing service such as Spa, restaurant, and so on. – Product type: Selling products with very cheap price within limited time. It seems similar with W, but actually adopts Groupon site style. – Hybrid type: One company provides both service and products at one site, or at two different sites. 2010 WWW.LETYO.COM All rights reserved. -2- Our Stylish Group Buying Life! Pure Group buying: Community, SNS, Consumer Info., and so on EC Portals –S( ) 2010 WWW.LETYO.COM All rights reserved. -3- Our Stylish Group Buying Life! 2010’ the start of China’s Group buying market Jan Feb Mar Apr May Jun