CIC网论观察2006-2010精选3：病毒视频风暴席卷品牌而来.pptxVIP

IWOM WATCH;ABOUT IWOM WATCH;目录;CONTENTS;;;;;;;CIC View Viral videos are videos which spread as fast as a virus to build brand image or promote products. CIC has been watching this aspect for several years. Through the immense coverage and amazing propagation velocity of viral videos, the effect of a certain promotion or campaign can be seriously enhanced. Nokia isn’t the first brand that takes on this alternative marketing approach, nor the most successful one. Brands like Baidu, Alibaba and Cruze had promising experiences in this field. However, not every viral video used for commercial purposes is helpful. Viral videos are a double-edged sword. If the viral video is not carrying a positive image of the brand or product, the crisis will spread even faster than rumors. Whether a viral video is a good influencer for brands or not depends on the content and design. As we suggested, brands should pay more attention when planning and designing viral videos.;;;;;;;附录;APPENDIX;更多了解CIC;ABOUT CIC;关于 CIC