CIC网论观察2006-2010精选5：晒 秀 网络文化对品牌营销的启示.pptxVIP

Topic6: The inspiration from “Shai”, “Show” culture for brand marketing IWOM WATCH COMPILATIONS © 2010 CIC 2006-2010 ABOUT IWOM WATCH 什么是网络口碑网论观察: CIC网络口碑网论观察，包括对互联网热点话题、社区文化、最新营销案例三部分内容观察，经由CIC分析师的深度解读，让您于第一时间掌握消费者洞察和数字营销资讯。 作为专业的社会化媒体及网络口碑分析咨询公司， CIC热衷关注网络上的热点事件，并且自2006 年起每月发布网络口碑网论观察月报。不仅是对中国“营销2.0和公关2.0”信息的及时更新，能为品牌，代理制定网络口碑营销战略计划时提供参考。网络口碑网论观察也是CIC为多数客户提供的长期服务之一。 本册网络口碑网论观察合集，精选了自2006年至2010年间有关营销案例部分的7个类别共34篇文章，其中21篇经过整理提供了中英文版本并印刷成册(全部文章请参阅随书附赠的光盘)，为您展示过去4年中网络口碑网论观察的精彩内容。 What is IWOM watch: A monthly trend guide making sense of hottest buzz, unique online culture as well as dissecting case studies of online marketing campaigns seen in the past month. As a professional social media Internet Word of Mouth (IWOM) consultancy, we always pay close attention to the latest hot issues online and issue IWOM watch reports every month since 2006. It serves as a timely update of Marketing 2.0 and PR 2.0 in China and can be used as a reference for IWOM strategy planning. It is part of CICs retainer service package for many of our clients. For this IWOM watch compilations, we collected 34 articles and combine into 7 categories, 21 articles in bilingual are printed out for this book (you can get all articles in CD contained in book), which offer various highlights of our IWOM watch content covering 4 years at a time. 本网络口碑网论观察中的多数图片与相关引用均来自互联网公开信息，凡带CIC字样的图片均为CIC公司所有。任何对本网络口碑网论观察中任何内容的不当使用都将被视为对CIC知识产权的侵犯，CIC有权诉诸于法律。 目录 “晒”“秀”网络文化对品牌营销的启示 P6 “晒”文化对于品牌的直接影响 P10 我买我秀DV大赛 P12 视频点评新纪元来临 P15 消费者能带给你意想不到的惊喜 P16 特秀网 -- ”秀” 网络文化背后的商业价值 CONTENTS The inspiration from “Shai”,“Show” culture for brand marketing P5 “Shai” culture influences “employer brand” P9 Buy it and show it - DV contest on Tudou P11 New Trend: Here it comes the video review era P15 What your consumers can give you could be stunning P16 Tshow — showing the commercial value behind “shai” or “show-off” net culture 5 ay 21 st May 21 st May 21 st “晒” “秀”网络文化对品牌营销的启示 Wha