Innovation Mobile Marketing in Japan(手机市场创新在中国).pptVIP

Chapter 2 10th Anniversary video1 -D2C- 10th Anniversary -D2C- About Us -D2 COMMUNICATIONS- D2C New Company slogan D2C Four forces -Offer one-stop mobile marketing - Chapter 1 A day of the Japanese girl –video- Market Size of Japan Market Size of Internet Marketing Including Mobile of Japan Leading mobile SNS site in Japan TV CM development of SNS site in Japan -mixi- 　Short Version　 TV CM development of SNS site in Japan -mixi- 「茶色い犬」篇 TV CM development of SNS site in Japan -モバゲーTOWN(DeNA)-戸田恵梨香 TV CM development of SNS site in Japan -GREE- Okamura CM TV CM development of SNS site in Japan -GREE- 木下優樹菜 TV CM development of SNS site in Japan -GREE- ベッキー篇　 Chapter 3 Awards of 2010 マーケティング部門の優秀作となったのは、「iButterfly ～クーポン?エンタテインメント～」で、iPhone向けのAR（拡張現実=Augmented Reality）アプリ。日本各地を“飛んでいる”蝶をiPhoneのカメラごしに見つけ、iPhoneを網のように振って超を捕まえると、クーポンやコンテンツなどが得られる。 * 以上就是我的报告 谢谢、大家。 以上が私の講演となります。 ご清聴頂き有難う御座いました。 本当にこのような機会を頂き感謝しております。有難うございます。 接下来(jiē xià lái)、我来介紹日本広告市場的最新的动态(dòng tài)。 请看图表(tú biǎo)、 2009年日本総合的広告市場要5.9兆日円。 这几年日本不景気、除了互联网以外其他媒体都減少(jiǎn shǎo)很多。 2009年互联网(hù lián wǎng)広告是百分比11.9。 NISSAN MOTOR Co.,LTD, 「ROOX (????) 」 Outline 【Content of campaign】?The present can apply by contributing the decoration movie that gives the effect to CM dance to the PC site.【Content of development】?Decoration animation contest. 【Assumption target】?20-30yearold man ,woman and young family Result ?There were contributions of about 500 every two months from beginning. ?Sales sold three times as fast as the target, too. (It is 3500 pace during month. ) ?It contributed to the acknowledgment level improvement in the interactive type measure of CM synchronization. Campaign flow ①、Immediate reach is aimed at the user in TVCM, the magazine, and the mobile advertising.. ②、Campaign site TOP page ◆ＴＶＣＭ ◆雑誌 Former animation Various effects The decoration movie reaches when mail is sent. ③、It plays by the decoration function with the family and the friend. ④、It enters in the contest and it