某品牌ppt.pptxVIP

Guerrilla v. Marketing v. Now By CASSONI It’s 1810 Artist : Jacques-Louis David - 1800 Guerrilla Warfare Guerrilla = small war Guerrilla War 1983 Guerrilla Marketing? “A BODY OF UNCONVENTIONAL WAYS OF PERFORMING MARKETING ACTIVITIES ON A LOW BUDGET” My take ... Marketing activity done without permission The art of getting big results from little spend Roots are in graffiti Image : Banksy Why? Flickr : embleton Then big brands got involved And Now? Guerrilla Marketing has become cliché Image : /2009/09/30/ Hijacking media Create your own media Innovate Unsuspecting A fresh approa