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Situating Literacy Within Traditions of
Communicative Competence
FRAIDADUBIN
University of Southern California
This paper investigates some of the affinities between the traditions of
communicative competence and literacy studies by tracing back twenty-five
years to the early calls for an ethnography of communication. In this decade,
literacy studies have utilized ethnographic methodology, keeping the tradition
alive and flourishing.
The paper also shows how communicative competence theory, in more
recent times, has branched into a communicative approach to second language
pedagogy. In doing so, the tradition has mingled both psycho- and socio-
views of language. Looking into the ways scholars have characterized literacy
as a field, particularly through autonomousand ideological models, offers a
window for viewing similar strands in applied linguistics.
1. THE CASE FOR LINKING LITERACY AND COMMUNICATIVE COMPETENCE
1.1 Introduction
At first, the proposal to link literacy (reading and writing) with the term
communicative competence may strike the applied linguist as an anomaly.
Communicative competence, in its most familiar realization as a communicative
approach to language teaching, has stressed meaningfulness and appropriate-
ness. Although reading and writing have not been excluded, the very jargon of
the field—communication, interaction, performance, fluency—implies oral
modes.
Another reason for this apparent anomaly is that there still lurks, at least in
American attitudes, the idea that language is speech: writing is simply a
secondary way of recording primary, spoken language (Bloomfield 1933).
Although communicative competence theory onl
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