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261
The (Not So) New Corporate Social
Responsibility: An Empirical
Perspective
Paul R. Portney∗
Introduction
D
o
w
n
l
It is virtually impossible to open the business section of the New York Times, the Wall o
a
d
Street Journal, The Economist, or any business publication today without seeing mention of e
d
f
measures being taken by some company to become more “socially responsible.” Although r
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