Innovation in services present findings, and future pathways英文文献.pdfVIP

The current issue and full text archive of this journal is available at /1757-5818.htm Innovation in services: present Innovation in services findings, and future pathways Henning Droege and Dagmar Hildebrand GRACO Research Group, ESADE Business School, University Ramon Llull, 131 Barcelona, Spain, and Miguel A. Heras Forcada ESADE Business School, University Ramon Llull, Barcelona, Spain Abstract Purpose – The purpose of this paper is, firstly, to review existing schools of thought and to identify present research fields in new service development (NSD) and service innovation research, and, secondly, to discuss future research opportunities. Design/methodology/approach – The literature review is based on a search for “service innovation” and “NSD” in titles, abstracts and keywords of articles. As a result of looking at the references, as well as through analysis of papers which cite the articles identified, additional publications are included in this study. Findings – Four schools of thought and five distinct research fields are presented. Herein, the authors show that there is a lack of studies of organisational innovations, and that differences in the drivers for radical or incremental innovations may be of degree rather than of kind. Further, contradictory results in the research field on differences versus similarities of new product and NSD are identified. In addition, the authors propose possible pat