广式包类点心品牌策划.docVIP

广式包类点心的品牌策划 摘要：品牌是公司产品的标识，是消费者识别产品的手段，是公司夺取份额的工具。加强点心公司在品牌营销的研究，对点心公司的品牌战略的实施，具有十分重要的意义。 本文针对广式包类点心的问题包括广式包类点心厂家品牌观念滞后、广式包类点心厂家品牌战略规划缺乏、广式包类点心厂家品牌定位模糊、广式包类点心厂家品牌的保护意识薄弱、广式包类点心厂家品牌的误解和歧义，提出广式包类点心厂家品牌营销对策、品牌文化战略,更新品牌观念、设计总体品牌规划、个性化品牌定位、实施品牌整合与保护传播策略、实施服务策略 明确消费者对品牌认可、实施多品牌策略必须加强品牌关系管理等对策。 关键词 广式包类点心 品牌 对策 Abstract: Abstract: the identification of the brand is the companys products, is a means of consumers to identify products, is a tool for company to gain share. In recent years, with the expansion of the snack market share in China, more and more market competition main body, lead to an unprecedented fierce competition of market share. In this competitive market, extensive pattern bag snacks to continue to maintain industry leading position in the intense market competition, we must further strengthen brand consciousness, strengthen the competitiveness of the brand management, brand marketing, with the development of Chinese snack company need to build a comprehensive, convenient for consumers to identify and the corresponding point of the demand for its competitiveness, this is the brand. The strength of the brand should not be ignored. Therefore, to strengthen the snack company studies in brand marketing, the implementation of the strategy of the companys brand of snack, has the very vital significance. Cantonese, the author of this paper bales of dim sum problem including cantonese class snack manufacturer brand idea lag, the extensive pattern bag manufacturers lack of brand strategy planning, cantonese snacks package class snack manufacturer brand positioning fuzzy, cantonese dim sum manufacturer brand protection consciousness weak, cantonese class manufacturer of snack brand misunderstandings and ambiguities, puts forward some countermeasures for cantonese bag snacks manufacturer brand marketing, brand culture strategy, update the brand concept, overall brand planning design, personalized brand positioning, the implementation of brand communication strateg