房地产市场研究报告 2008年长沙市地铁1号BOSS公寓市场分析报告.doc

地铁1号·BOSS公寓 ——市场分析报告 长沙诚功地产 二零零八年四月 目 录 前言·········································································2 第一章：长沙房地产市场分析···················································3 第一节 长沙市经济发展状况·················································3 第二节 长沙房地产市场政策环境分析··········································4 第三节 长沙市商品房现状···················································7 第四节 长沙市商业房产市场整体概况·········································13 第五节 2008年长沙房地产市场大势分析······································18 第二章 长沙市各大区域市场调查分析···········································25 第一节 开福区楼盘市场调查分析············································25 第二节 天心区楼盘市场调查分析············································29 第三节 雨花区楼盘市场调查分析············································31 第四节 芙蓉区楼盘市场调查分析············································36 第五节 星沙楼盘市场调查分析··············································39 第六节 岳麓区楼盘市场调查分析············································43 第三章 伍家岭生活广场二期专项市场调查·······································47 第一节 在售竞争性产品基本情况············································47 第二节 项目竞争性产品推案量分析··········································48 第三节 项目竞争性产品销售量分析··········································50 第四节 项目竞争性产品价格分析············································52 第五节 项目竞争性产品个案分析············································55 第六节 长沙市同类型产品基本情况··········································62 第七节 项目SWOT分析····················································65 第四章 消费者问卷调查及VIP客户分析分析·····································67 第一节 消费人群定位分析··················································67 第二节 消费人群置业需求分析·············································70 第三街 VIP客户情况分析··················································76 附表:市场调查楼盘基本情况总表·············································88 前言 在现阶段市场低迷，众多楼盘变相降价，“拐点论”和“慢涨论”相峙不分上下的情况下，为拨开层层迷雾，寻求市场真相，并为伍家岭生活广场项目（2期）提供营销方案的决策支撑和针对项目的整合营销预见性策略提供科学依据，特于2008年3月10日至2008年3月27日对伍家岭生活广场周边竞争项目和长沙市同类型项目进行了专题调查。 本次市场调查手法以实地观察法及采访法和问卷调查法为主，从当地市场得