蓓优儿童教育有限责任公司创业计划书.docVIP

蓓优儿童教育有限责任公司创业计划书 蓓优儿童教育有限责任公司 Pure-baby Children’s Education Co.，Ltd. 报送单位： 项 目： 蓓优儿童教育有限责任公司 报 送 者： 戴玲玲 报送日期： 2014年4月12日 蓓优儿童教育有限责任公司 目录 1 执行总述················································5 1.1 公司介绍··········································5 1.2 产品服务描述······································5 1.3 市场描述··········································6 1.4 营销战略描述······································7 1.5 财务分析··········································8 1.6 风险分析··········································9 1.7 风险资本退出······································9 2 产品服务介绍···········································10 2.1 产品服务简介·····································10 2.2 产品服务方案·····································11 2.3 产品服务特色·····································15 3 产品服务市场分析·······································16 3.1 市场概况 ········································16 3.2 需求分析·········································16 3.3 市场机会·········································17 3.4 环境分析·········································17 3.5 SWOT分析········································19 3.6 竞争对手分析·····································23 - 1 - 蓓优儿童教育有限责任公司 4 营销计划···············································26 4.1 营销目标·········································26 4.2 目标市场·········································28 4.3 产品策略（product）······························29 4.4 价格策略（price）································31 4.5 渠道策略（place）································32 4.6 促销宣传策略（promotion）························34 4.7 宣传方案·········································35 5 公司简介及公司管理·····································37 5.1 公司简介·········································37 5.2 公司文化·········································37 5.3 公司管理层及员工分工·····························38 6 财务分析···············································46 6.1 财务数据预测·····································46 6.2 财务报表分析·····································5