2015年新编剑桥商务英语Unit4PPT.pptVIP

Module 4;Vocabulary;;Vocabulary: Types of advertising;Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 1. Think about issues such as:;Listening: Advertising on the web;2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.;Listening script; My second rule is that it’s a good idea to spend some useful time and effort on getting your links on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which recommends your products. Also remember that the more links you have elsewhere, the more likely people are to find you through a search engine. So those are my three starting points for anyone thinking of web advertising. Before we finish don’t forget that a memorable domain name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site though it doesn’t last long. What might be better is to have a monthly newsletter, which people sign up for. I’ve found this to be very effective and more positive than sending spam. Then there are contests with prizes or anything free – maybe some software or cool graphics. Once you’ve got people visiting the site, keep statistics on how many people visit per day and how often people return to the site. In other words, find out who they are. How old they are. Where they come from. What they like doing to their free time. You can get this kind of information by asking them to subscribe to your newsletter for example… ;Speaking: A short presentation;Possible points;Reading: Advertising standards;2. Here are three cases the ASA has successfully dealt with. Read each case study and afterwards discuss the following: ;Case study 1: Mrs. Q bought a copy of the teenage girl’s magazine, Shout, for her twelve-year-old daughter.