战略咨询入门—汽车行业-行业1.pptxVIP

Industrial goods Automobile David Luo 未经CareerVenture许可，任何个人或机构不得用于商业目的 1 Content Chemical New material Auto Case in point Summary General Definition of industrial goods Used in the production of other goods include resources used in the actual production process. End user is not consumer Material Supplier Intermediate manufacturer Assembler Distributor/ Retailer End-user 2 3 Industrial Goods : The segmentation of industrial goods Source: CareerVenture 4 Industrial Goods : Industrial products profitability case general solution Source: CareerVenture Strategy Batch Assemblers Sweats