“智”造臻品，知者自智大众品牌汽车上市品鉴会活动策划案.ppt

Activity Theme: Driving CC, Living with Morality Test Drive for FAW-VW CC Release (Western China) Activity Time: August 20-22, 2010 Activity Location: Huashuiwan Hot Spring Holiday Town, Dayi County, Chengdu City Participants: Distributors 100, Media reporters 30-50, Business Division 5-8 Activity scale：about 150 活动执行——活动概述 Activity Execution – Activity Summary 活动执行——总体行程安排 Activity Execution——Overall Travel Planning 第一天 8月20日 The First Day August 20 第二天 8月21日 The Second Day August 21 第三天 8月22日 The Third Day August 22 16：00媒体与经销商乘到达花水湾 16:00 Media and distributors arrive at Huashuiwan 18：00来宾晚餐时间 18:00 Dinning time 9：30来宾统一乘坐大巴返回成都 9:30 Participants go back to Chengdu by bus 17：30入住花水湾名人度假酒店 17:30 Check in Huashuiwan Celebrity holiday Hotel 20：00一汽大众CC新车上市发布会 20：00 FAW-VW CC Release Conference 9：00~9：30试驾培训 9:00-9:30 Training for test drive 9：30~12：30媒体试驾 9:30-12:30 Test drive for media 13：30~17：30经销商试驾 13:30-17:30 Test drive for distributors 花水湾名人度假酒店介绍 Introduction to Huashuiwan Celebrity Holiday Hotel 花水湾名人度假酒店是一家由中铁二局斥资22亿打造的由城市名人酒店集团管理的五星度假酒店。是西南地区最大的温泉水会酒店。 酒店占地3万多平方米，有日、泰、中各式度假别墅8栋，各类客房201间（套）。温泉水会是酒店的一大亮点，酒店拥有65种特色汤池，集道教养生，治疗保健，美容美体于一体。 Huashuiwan Celebrity Holiday Hotel is a five star hotel under the management of Celebrity City Hotel Group, constructed by China Railway Erju Co., Ltd. with RMB2.2 billion. It is the largest hot spring water conference hotel in Southwest China. This hotel, with more than 30 thousand square meters, has 8 holiday villas of Japanese, Thai and Chinese style, as well as 201 various guest rooms. Hot spring water conference is a light spot of the hotel. There are 65 kinds of special pools, combining Taoism health promotion, curative health care and cosmetics and body beauty. 活动执行——接待流程 Activity Execution – Reception Process 1、来宾签到：所有来宾在酒店大堂签到，由工作人员为来宾办理入住手续，同时发放活动参与证，就餐券、活动礼品及统一的服装 Signing in of the Guests: All the guests should sign in at the hotel hal