国际商务函电：Chapter 2.ppt

Overview A good business letter can play an important role in business, foster a good company image, increase friendship and obtain complete understanding between the parties involved. There are many forms being used in business communication. It includes letters, telexes, cables, faxes and emails. But it is clearly seen that the letter is still the main carrier of business communication. Whatever medium you choose to deliver your message, you should be able to ensure a high standard in all important areas: layout, medium－related protocols and structural frames, grammar, spelling, and punctuation and understand basic techniques and skills of presenting your business correspondence up to a high standard ． 2. 2 Formats of Business Letters Four main formats: 1 The indented style  3. The modified block style 4. The simplified style 2.5 Envelope Addressing Blocked Form 2. 3 The Common Components of a Business Letter 1.The letterhead 2. The date line 3. The inside name and address 4. The salutation 5. The body of the letter 6. The complimentary close 7. The signature Letter Head 1.China National Cereals, Oils and Foodstuffs Imp Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: carl@ 2.Our Ref. Your Ref. Date: 15th November, 20-- 3.Messrs H. Ronald Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply.