数字化营销作品.pptVIP

下载本文档

3
0
约2.16万字
约 40页
2018-02-13 发布于江西
举报
版权申诉

数字化营销作品.ppt

1、本文档共40页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

数字化营销作品

The Present Future of Digital Marketing John Lambie Regional Digital Creative Director Bates141 Agenda The Past Where have we been? The survivors The Present Where are we now? The thrivers The Future Where are we going? The drivers The Past: DotCom Madness What happened? Who survived? So, What Was Marketing 1.0? Web 1.0: The Highs Lows 1986: Internet formed 1990: iMdb launches in Usenet 1992: WWW launched 1995: Netscape IPO, craigslist founded 1996: Flash 1.0 1997: Steve Jobs rejoins Apple, first ‘weblog’ 1998: Microsoft Anti Trust 1999: Y2K panic, Blogger launched 2000: The Crash, Napster sued 2001: The Meltdown What was Web 1.0? “Read Only” = Brochure-ware What was Mobile 1.0? Talk + Text = Mobile Phones What was the Social Grid 1.0? 6 degrees of separation = You’re in my contact list What was Advertising 1.0? Links + Listings + Banners + Pop-ups + Buttons + Spam = Ad Nauseum + Inbox Invasion What was Shopping 1.0? Limited Interactivity = eCatalog eCommerce Roadkill on the Information Superhighway Info Superhighway Roadkill The Survivors Lessons Learned Start with a Business Model And then a A Business Plan Order Process beats Fast Loose Substance beats Style The Present: Digital Marketing2.0 What’s Happening? Who’s Thriving? So, What’s Marketing 2.0? Web 2.0: The Highs Lows 2000: Google launches keyword advertising 2001: Wikipedia 2002: Friendster, RSS 2.0, Xbox Live 2003: mySpace, Second Life 2004: “Web 2.0” coined, Google IPO, flickr Gmail launch 2005: GoogleMaps, YouTube, Xbox 360 2006: Wii, Facebook goes public 2007: iPhone, Google announces Android buys Doubleclick, Facebook announces Platform, Amazon launches Kindle eReader 2008: ??? What’s Web 2.0? “Read/Write” = The Customer Strikes Back What’s Mobile 2.0? Talk + Text + Web + Media + Apps = Mobile Devices What’s the Social Grid 2.0? one degree of separation = We’re all just a click away What’s Advertising 2.0? Contextual Behavioural Targeting = Ad Relev