[管理学]第四章 业务层战略.ppt

业务层战略的出发点: 顾客在哪里? Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing Sales Service MARGIN MARGIN Primary Activities Support Activities A companywide emphasis on producing high quality products Highly Developed Information Systems to better understand customers’ purchasing preferences Compensation programs intended to encourage worker creativity and productivity Extensive use of subjective rather than objective performance measures Superior handling of incoming raw materials to minimize damage and improve the quality of the final product Rapid responses to customers unique manufacturing specifications Consistent manufacturing of attractive products Accurate and responsive order processing procedures Complete field stocking of replacement parts Strong capability in basic research Investments in technologies that will allow the firm to consistently produce highly differentiated products Systems and procedures used to find the highest quality raw materials Purchase of highest quality replacement parts Rapid and timely product deliveries to customers Superior personnel training Coordination among RD, product development and marketing Extensive personal relationships with buyers Strong Coordin-ation among functions in RD, Marketing and Product Development Premium Pricing Human Resource Management 人力资源管理 制定有利于激发员工创造性和生产力的薪金制度 广泛采用客观而非主观的绩效评估 良好的员工培训 Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing Sales Service MARGIN MARGIN Primary Activities Support Activities A companywide emphasis on producing high quality products Highly Developed Information Systems to better understand customers’ purchasing preferences Compensation programs intended to encourage worker creativity and productivity Extensive use of subjective rather than objective performance measures Superior handling of incoming