稿的创意设计，结合实体广告的策略运用，全.pptVIP

* 華信航空雜誌 Mandarin Magazine Cultural meaning, travel knowledge, and life enjoyment. While travel is the main editorial focus of Mandarin magazine, we also provide a variety of life information and serve as a channel for communication. Aside from travel reports, trends, and introductions to travel destinations both international and domestic, we also provide in-flight information and services. 人文深度?旅遊知識?生活享樂。以旅遊為編輯主軸，將多元化的生活資訊與讀者溝通。雜誌提供深度旅遊報導與趨勢、介紹國內外旅遊景點和潮流，並提供各項飛航的資訊與服務。 讀者輪廓 Readership Demographics 樺舍文化刊物 精準溝通目標客層 男女比 Gender ( Women ) ( Men ) 讀者輪廓 Readership Demographics 年齡 Age Distribution 樺舍文化刊物 精準溝通目標客層 (20-30 years) (30-40 years) (40-50years ) (Above 50 years) (below 20 years) 樺舍文化刊物 精準溝通目標客層 教育程度 Education level 讀者輪廓 Readership Demographics (Graduate and above) (Less than Secondary) ( University ) ( Secondary ) 樺舍文化刊物 精準溝通目標客層 職業類別 Occupation 讀者輪廓 Readership Demographics (Upper Level Management) (Management) (Professional) (Military , Public , or Education Personnel) (Students and Housewives) 刊物優勢 Readership Demographics 樺舍文化刊物 精準溝通目標客層 刊物優勢 Publication Strengths 廣告目標精確、雜誌強迫性曝光 A Clear Advertising Goals and Obligatory Exposure 機上刊物受眾輪廓鮮明、閱讀意願性強，透過航點內容置入，商品訊息完整，廣編 稿的創意設計，結合實體廣告的策略運用，全方位與消費者溝通，強化品牌概念， 以達最大廣告效益，發行量已達5萬本。 Clear readership demographics and strong motivation to read are factors clearly in favor of in-flight magazines. By integrating flight destination and detailed product information, creative ad design, and strategic ad placement, in-flight magazines are able to achieve the goals of complete customer communication, brand concept reinforcement and maximize ad effectiveness. The magazine volume of circulation has reached 50,000 books. 刊物優勢 Readership Demographics 樺舍文化刊物 精準溝通目標客層 刊物優勢 Publication Strengths 閱讀率高 High Readership Rates 機上刊物強迫性曝光，在無干擾的機艙中翻閱率最高，商品形象曝光百分百。 In-flight magazines are a type of obligatory exposure. Because passengers must remain the cabin for an extended period with few diversions, product image exp