联合国贸易和发展会议UNCTAD XI HIGH-LEVEL PANEL ON CREATIVE INDUSTRIES Challenges in .pptVIP

Outline Intellectual property and creativity Copyright as a tool for economic analysis WIPO’s experience in measuring creative outputs Challenges WIPO’s Creative Industries Agenda Creativity in the XXI century Creativity as a resource Causality relationship with economic growth Today as a result of conceptual frameworks such as copyright and technological developments we can transform creative outputs into economic goods monitor the supply and demand on creative products obtain evidence on the importance of the creative economy The intangible economy is strongly dependent on knowledge and creativity IP is one of the instruments supporting creativity Why Empirical Evidence Matters? Growing interest towards measurement of creativity: Is creativity a driver in the knowledge economy? Can creativity bring more development? Can nations capitalize on creative assets? specific policy objectives lead to specific measurement tools a possible approach of studying creativity is through the types of impacts that it produces Importance of delimitating creativity to analyze its relationship with development A Copyright Approach To Measuring Creativity Creativity is the subject matter of copyright protection, but poses definitional problems as such Copyright is a well defined concept a set of economic and moral rights a balance between individual and public interest a financial mechanism to reward creators serves as the basis of huge industries enhances and enriches cultural heritage and cultural life Economic Fundamentals of Copyright  economic characteristics economic functions consequences of economic nature conditions for economic efficiency of copyright monitor and control misuse consumer valuation production and distribution costs Can be used a tool for economic analysis Creative Markets  Demand Consumption unpredictable, quality matters, focus on superstars Demand on local products is often insufficient Stronger dependence on income Local demand sti