色彩板块模板：如何设置最佳账本底线business bootcamp How Design Affects The Bottom Line.pptx

How Design Affects TheBottom LineQWhat moves the needle?DesignIs the voiceless story teller of your brandExpectationRealityEnvironmentTells a story about who you areDesignCan describe value at a glanceUselessUsefulCrap DesignSays “I don’t care”82%Consumerswill not come backif the experience sucksBad NewsIt’s very hard to control your customer’s experiencesGood NewsDesign is in your controlQWhat are you designing?ExperienceThink of your websiteas if it’s physical and emotionalBrandis an experienceand it can’t be done in reverseBrandis what’s said about youafter you leave the roomStoriestransfer messaging and a sense of what you’re worthReal valuein a company isn’t the codeit’s the communityWebsites and Appsare how your customerswill experience your companyQWhat is good design?86%Visitorsnever get beyondyour home pageSimpleGood Designis about less, not more59 Linksto create confusion and distrust11LinksQWho should be designing?ArchitectIndustrial DesignerGraphic DesignerDeveloperWeb DesignerProduct EngineerMechanical EngineerVideographerMarketerCustomer ServiceSales ManagerQWhy does design matter?CustomerSupportDesign / UXWhat impacts growth?MarketingCustomerSupportDesign / UXMarketingDesign / UXCustomerSupportMarketingAdvertising is the price you pay for boringAdvertisingis the price you pay forbeing boringGreat Designreduces acquisition costsand increase LTVQWhat can you do today?Build FlowNot just more pagesRemove EverythingThat doesn’t add valueFocus on that one big thingClear MessagingWho, what and why?Expert AdviceSame as legal, medicaland accounting etc. Thank You!123.comThanks and show of hands “who has a business that relies on a website or web application to drive revenues?”Lot’s of things drive business but very few things will move the needle more than exceptional design.Your sales and marketing messaging sets the expectation Interacting with your website or app is the reality. Mismatching is costly because it reduces congruency, trust, patience.Everything