[管理学]International Marketing Chap001.pptVIP

I n t e r n a t i o n a l M a r k e t i n g Self-introduction Remarks Lecturer-Hu shi-Ming Date-September 2, 2011 Time-September 2, 2011; September 7, 2011 QQTel.Email-cass100@ Why I choose the bilingual teaching material? There are mainly three reasons that I choose to use the bilingual teaching material. Firstly, China is a country of large population and weak culture. In china, many disciplines and theories originates from abroad. Many domestic teaching materials are translated and/or manufacturing from original foreign works, such as economics, management, financial engineering, etc. International marketing is no exception. To chew original is better than to taste others chewed food. Compared with the revised works, reading original materials is better to develop innovative thinking and make a full man. Secondly, we could consolidate and improve foreign language proficiency through bilingual teaching materials learning. So, we learn not only professional knowledge, but also foreign language, just as killing two birds with one stone. Thirdly, English is the most common international language in foreign trade practice. Bilingual teaching may lay a foundation for trade practice in a certain extent. Moreover, it is also consistent with the purpose of making use of what has learned. In addition, Chinas foreign language teaching, time consuming, less effective. Instructional objectives International Marketing course is developed to provide students with background for making marketing decision in the international business environment and to develop their capacity to assess and solve international marketing problems. This course will provide a basis for evaluating opportunities existing in the international markets and learning how to write a marketing plan. Through lecture, discussion, and research, students will develop the ability to prepare marketing programs, which effectively reduce risk and take advantage of opportunities in the m