[管理学]管理学chapter8.pptVIP

* * * * * * * * * * * * * * * * ? 2007 Prentice Hall, Inc. All rights reserved. 8–* The Rule of Three Similar to Porter’s generic competitive strategies The competitive forces in an industry will create a situation where three companies (full-line generalists) will dominate a market. Some firms in the market become “super niche players” and while others end up as “ditch dwellers.” Firms unable to develop either a cost or differentiation advantage become “stuck in the middle” and lack prospects for long-term success. A few firms successfully pursue both differentiation and cost advantages. ? 2007 Prentice Hall, Inc. All rights reserved. 8–* Strategic Management Today Strategic Flexibility New Directions in Organizational Strategies e-business customer service innovation ? 2007 Prentice Hall, Inc. All rights reserved. 8–* Exhibit 8–7 Creating Strategic Flexibility Know what’s happening with strategies currently being used by monitoring and measuring results. Encourage employees to be open about disclosing and sharing negative information. Get new ideas and perspectives from outside the organization. Have multiple alternatives when making strategic decisions. Learn from mistakes. Source: Based on K. Shimizu and M. A. Hitt, “Strategic Flexibility: Organizational Preparedness to Reverse Ineffective Strategic Decisions,” Academy of Management Executive, November 2004, pp. 44–59. ? 2007 Prentice Hall, Inc. All rights reserved. 8–* How the Internet Has Changed Business The Internet allows businesses to: Create knowledge bases that employees can tap into anytime, anywhere. Turn customers into collaborative partners who help design, test, and launch new products. Become virtually paperless in specific tasks such as purchasing and filing expense reports. Manage logistics in real time Change the nature of work tasks throughout the organization. ? 2007 Prentice Hall, Inc. All rights reserved. 8–* Strategies for Applying e-Business Techniques Cost Leadership On-line activi