[英语学习]For coal enterprise marketing strategy analysis.doc

For coal enterprise marketing strategy analysis [abstract] the accurate market positioning is the enterprise marketing strategies, the key to success. The coal enterprise marketing strategy of the positioning, according to the national macroeconomic environment, relevant industry environment, the enterprise environmental factors of the target market positioning analysis of marketing strategy of the positioning choice. In addition, the coal enterprise should be from strengthening the marketing personnel marketing idea, marketing innovation and improve marketing management level, to create economic benefit maximization. [key words] coal enterprise marketing strategy innovation To the current coal marketing work several analysis 1.1promotion problems The current coal enterprises took fideism-annotating way, dont pay attention to direct selling enterprises should strengthen propaganda, therefore news propaganda, through the media reports enterprise reform, both propaganda enterprise and promote their products. In addition the media advertising, not regularly publicize its product, let more customers to understand our product, still can participate the activity of a few commonweal, already caring society and cultivate enterprise product brand, shaping enterprise good enterprise image role. Case 1. PG promotion new recruit In November 1999, Procter Gamble company launched a new product -- float soft styling shampoo, it integrates shampoo, conditioner and finalize the design at a suit, broke the traditional concept of shampoo. Procter Gamble company headquarters in dalian China first decision made a previous promotions and then into other parts of China, southeast Asia and even the whole world. Mid-november, PG company in dalian conducted large-scale distributing activities. This distributed scope to the 4 areas inside city is given priority to, from dalian university for distributed personnel recruitment of female college students, distributing product specification