[英语学习]外经贸英语函电讲稿2008-9.doc

ENGLISH FOR INTERNATIONAL BUSINESS COMMUNICATION I.OBJECTIVE With the rapid development of Chinas foreign trade, we have more and more contacts with the outside world. To enlarge our foreign trade, retain the existing customers and gain new customers, develop new products and new markets, we should have a good master of knowledge of international business and business English. So the main objective of this class is to introduce some essentials of business-letter writing and discuss the methods how to establish business relations, how to make enquiries and replies, how to send the proforma invoices, how to send offers, counter-offers, orders and acceptances. In this class, we also discuss how to write sales promotions, how to negotiate the terms of payments, packing, insurance and shipment. It also includes the subjects on how to make complaints and adjustments and how to settle trade disputes. We also introduce some methods to write documents for joint ventures and so on. So this course is very rich, interesting and very important in the contents. And it is also very difficult. When we discuss the different subjects, we should always keep the proverb in our mind: Practice makes perfect. So we should ask the students to write letters and make as many more practices as possible. II. TEXTBOOK 甘鸿编著：《ENGLISH FOR INTERNATIONALBUSINESS COMMUNICATION》（修订本），上海科学技术文献出版社，2004。 III: REFERENCE BOOKS 1．吴百福：进出口贸易实务教程，上海人民出版社，2006。 2．兰天：外贸英语函电，东北财大出版社，2004。 3．刘生等：经贸英语翻译与写作，山东教育出版社，1998。 4．王乃彦：商务函电函电，对外经济贸易大学出版社，2002。 5．廖瑛：实用外贸英语函电，华中科技大学出版社，2006。 6．冯祥春：外经贸英语函电，对外经济贸易大学出版社，2004。 7．Herta A. Murphy, Herbert W. Hildebrandt and Jane P. Thomas (1997): Effective Business Communications, 7th den, McGraw-Hill 8．Wells (1985): Communications in Business, 4th Edn, Kent Publishing Company. IV: DISTRIBUTION OF CLASSHOURS UNIT CONTENTS HOURS 1 Business letter writing 6 2 Establishing Business Relations 3 3 State Enquiries 3 4 Enquires and Replies 3 5 Sending profoma Invoices 3 6 Quot