Change Management Executing Strategies for Growth[文献翻译]2011-01-08.docVIP

原文： Change Management Executing Strategies for Growth Kelly, Ciarán The recent economic downturn provided a sense of urgency and focus that helped Irish organisations to successfully implement change strategies that would have been unpalatable in other times. This demonstrates that Irish businesses can respond quickly to external pressures when needed and that, above all, they are both responsive and agile. The majority of the changes that private and semi-state organisations have made in the past two years have focused on cost reduction and retention of market position. Many Irish organisations have already implemented or are in the process of implementing cost reduction initiatives such as reductions in discretionary spend, renegotiations with suppliers and salary and compensation reviews. These changes could be classified as transitional changes or wave one changes where they are simply attempting to weather the storm. Looking forward, if organisations are to maintain or grow market share, a further wave of change is required that focuses on protecting the bottom line. This change needs to focus on delivering growth which is based on strategic positioning and requires focus on long term outcomes. It needs to be transformational and could be considered wave two of a change journey. Such transformational changes need to take account of thedramatic macroeconomic changes that are being implemented at a national level. The focus will therefore need to be different from the current cost reduction or quickfix emphasis. It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.（Charles Darwin） There are several strategies that should be considered to stay ahead and position a company for future growth. These include: Scenario planning It is clear that we remain in uncertain times economically and the relevance of scenario planning is as impor