2015-2016学年高三上学期开学考试英语试题（含答案）.docVIP

2015-2016学年高三上学期开学考试 英 语 第I卷（100分） 第一部分 听力（每小题1.5分，共30） 第二部分 阅读理解(共两节，满分40分) 第一节(共15小题；每小题2分，满分30分) 阅读下列短文，从每题所给的四个选项(A、B、C和D)中，选出最佳选项，并在答题卡上将该项涂黑。 There are thousands of products of all colors and shapes in a supermarket , making you believe that they are worth a try . How ? Packaging (包装)is the silent but persuading salesman . There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed. Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up. Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old. This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul. Why is the package of the product so important according to paragraph 2 ? A. Because people enjoy the beautiful packsge more than products. B. Because it is a rule that good products in fact need good package. C. Because the package has a great effect on the “quality” of the product. D. Because the outlook and the quality of products ar