APPLEANALYSIS苹果公司分析报告.docVIP

Summary The market value of Apple Inc. Outnumbers that of the Microsoft Inc. almost 1,000,000,000,000, which is equal to the market value of HP Inc. Why does Apple can reach such high profits? One of the significant determinants is the marketing strategy of Apple. The purpose of the research is to identify the marketing strategy of Apple Inc. and to propose our suggestions to Apple Inc. The marketing strategies of Apple are various and numerous. The report would show and express in detail the three main and special strategies of Apple: the experiential marketing, the hunger-style marketing, th