HND出口学exportingoutcome2大三.docVIP

Exporting A4W2 34-Outcome2 Class: 10E6 Name: Ma bo da Student Number: 21 SCN Number:125099297 1.0 Introduction Zen is one of plastics Company, it want to entry the new market to have more profit. Zen Company wants to expend the market to increase the production cycle. This report would talk the Zen plastics entry the Australia market. 2.0 Indentify export opportunity Zen plastics want to entry the new market that must be needs to do some research in target market, because it could help the Zen plastics indentify export opportunity, and make it fluency about increasing the share of market. And it could use following ways: Unplanned methods It means that Zen plastics are going to entry the Australia market without planed. Zen plastics would not be necessary to collect the information from Australia market. It could sell product in Australia market directly. And Zen Company could have some information by situation in product selling. Lastly, make decisions in entry Australia market or not. Planned methods Zen Company should do more research before it comes into target market. And it could collect information through primary research and desk research. And desk research should have various sources to collect information and evaluate the information in standard. And travelling oversea also could collect the information about target market and sink in more information in target market. But the Zen Company should use the planned method to using in entry the new market. The reason is that planned method is very helpful for the Zen Company. It could sink in more information from new market then unplanned methods. Primary research and desk research could contribute to Zen plastics decrease the cost, and it could resolve the problem from culture. And it could avoid to some problem in religion. Otherwise, it must spend some cost to resolve the problem, so, it