[经济学]外贸函电unit 1.pptVIP

外贸函电 Business Correspondence in English Unit 1 Business Letter-writing 1.1 An introduction to this course 1.2 The structure and layout of a business letter 1.3 Envelope addressing 1.1 An introduction to this course The business letter is the principal means used by a business firm to keep in touch with its customers; often enough it is the only one and the customers form their impression of the firm from the tone and quality of the letters it sends out. 1.1 An introduction to this course Business requires us to express ourselves accurately in plain language that is clear and readily understood. 1.1 An introduction to this course On how to write good business letters: First, you need to have a good command of English. Then, pay attention to the special terms in this course. The best way to learn it is to read more and write more. In this way you will have a better understanding of what you have learned and be able to use them. It is a good idea to recite some letters. It will help you a lot when you write business letters yourself. 1.1 An introduction to this course 1.1.1 Steps for business writing: Letter-writing is very similar to e-mail sending Know your purpose Understand readers Gather data Process the information Choose the method of communicating 6) Draft the writing 7) Revise and proofreading the writing 1.1 An introduction to this course 1.1.2 Rules for business writing: Completeness A business communication should include all the necessary information . It is essential to check the message carefully before it is sent out. 2) Concreteness Make the message specific, definite and vivid. We wish to confirm our order dispatched yesterday. Various aspects of this equipment make it a good choice. 3) Clearness In order to achieve that you should not convey more than one idea in a sentence. You should not introduce more than one topic in a paragraph. You should not deal with more than one matter in a letter.