ConsumerMarketsandConsumerBuyerBehavior幻灯片.pptVIP

Chapter Five;Consumer Markets and Consumer Buyer Behavior;Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption Consumer market refers to all of the personal consumption of final consumers ;Model of Consumer Behavior;Characteristics Affecting Consumer Behavior; Culture is the learned values, perceptions, wants, and behavior from family and other important institutions;Characteristics Affecting Consumer Behavior;Social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors Measured by a combination of occupation, income, education, wealth, and other variables;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Characteristics Affecting Consumer Behavior;Types of Buying Decision Behavior;The Buyer Decision Process;The Buyer Decision Process;The Buyer Decision Process;The Buyer Decision Process;The Buyer Decision Process;The Buyer Decision Process;The Buyer Decision Process