Customer-DrivenMarketingStrategyCreatingValueforTargetCustomers幻灯片.pptVIP

Chapter Seven;Customer-Driven Marketing Strategy:Creating Value for Target Customers;Market segmentation is the process that companies use to divide large, heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs ;Segmenting consumer markets Segmenting business markets Segmenting international markets Requirements for effective segmentation ;Market Segmentation;Market Segmentation;Market Segmentation;Market Segmentation;Market Segmentation;Market Segmentation;Market Segmentation;Market Segmentation