ScanningtheMarketingEnvironment幻灯片.pptVIP

Chapter 5;Objectives;Macroenvironmental Forces;Macroenvironmental Forces;Demographic Environment;Economic Environment;Natural Environment ;Accelerating Pace of Change;Political- Legal Environment;Social/Cultural Environment;Objectives;;;Simple Response Model;Model of Buying Behavior;Culture;Social Factors;Influences on Consumer Behavior;Psychological Factors;Maslow’s Hierarchyof Needs;Four Types of Buying Behavior;Consumer BuyingProcess;;Steps Between Evaluation of Alternatives and a Purchase Decision;How Customers Use orDispose of Products;Review