SettingProductStrategy幻灯片.pptVIP

MARKETING MANAGEMENT12th edition;Chapter Questions;Product;Figure 12.2 Five Product Levels;Product Classification Schemes;Durability and Tangibility;Consumer Goods Classification;Industrial Goods Classification;Product Differentiation;The Product Hierarchy;Product-Mix Pricing;Packaging: The 5th P;Packaging has been influenced by:;Functions of Labels;MARKETING MANAGEMENT12th edition;Chapter Questions;Service;Service Sectors;Categories of Service Mix;Service Distinctions;Distinctive Characteristics of Services;Physical Evidence and Presentation;How to Increase Quality Control;Matching Demand a