TheConsumerDecisionProcess幻灯片.pptVIP

Consumer Decision Process Model Purchase Need Recognition Search for Information Pre-purchase Evaluation of Alternatives Pre-purchase Evaluation of Alternatives Search Internal Search MEMORY Individual Differences Environ- mental Influences Need Recognition Attention Comprehension Acceptance Retention Exposure CDP Model Stimuli Purchase Purchase Acquisition of the product that involves choosing a specific retailer, and in-store choices Purchase Acquisition of the product that involves choosing a specific retailer, and in-store choices Purchase intention can change during the purchase s