[计算机软件及应用]黑色风格PPT案例.ppt

Twitter: #KunoSEO Inbound Marketing is the New SEO Facts, Figures Data Twitter: @CPollittIU - #KunoSEO Introduction Chad H. Pollitt Director of Inbound Marketing Twitter: @CPollittIU - #KunoSEO Sponsored By Twitter: @CPollittIU - #KunoSEO Agenda The Old SEO The New SEO What are the Causes? What Does this Mean? QA Twitter: @CPollittIU - #KunoSEO The Old SEO Twitter: @CPollittIU - #KunoSEO The Old SEO Technical SEO OnSculpting Link Building SEO Programming Competitor Audits SEO Architecture Content for the Sake of Content Twitter: @CPollittIU - #KunoSEO The Old SEO Twitter: @CPollittIU - #KunoSEO The Old SEO Pay Per Keyword Pay for Rankings Pay for Traffic Twitter: @CPollittIU - #KunoSEO The Old SEO Twitter: @CPollittIU - #KunoSEO *Data from the MarketingTechB The New SEO Twitter: @CPollittIU - #KunoSEO What Does this Mean? Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does Take-a-way #1 Twitter: @CPollittIU - #KunoSEO The New SEO Twitter: @CPollittIU - #KunoSEO The New SEO Twitter: @CPollittIU - #KunoSEO The New SEO Traditional SEO vs. Inbound Marketing Twitter: @CPollittIU - #KunoSEO The New SEO Traditional SEO Inbound Marketing Twitter: @CPollittIU - #KunoSEO The New SEO Inbound Marketing Traditional SEO Twitter: @CPollittIU - #KunoSEO The New SEO Inbound Marketing Traditional SEO Twitter: @CPollittIU - #KunoSEO The New SEO 5 posts/week Traffic from 2,480 Keyword Phrases Traffic from 13,798 Keyword Phrases = 556% Increase 10 posts/week 13 Months 13 Months 5 - 10 Posts/wk 2 - 3 Posts/wk Twitter: @CPollittIU - #KunoSEO The New SEO Twitter: @CPollittIU - #KunoSEO What are the Causes? “. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” -Google’s Webmaster Guidelines Twitter: @CPollittIU - #KunoSEO What are the Causes? Google Panda Launched (Feb 2011) Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011) Twitter: @CPollittIU - #KunoSEO What are the Cau